IN THEORY
A CREATIVE MARKETING AGENCY
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Strategic marketing, executed with intention.
Discover solutions built to clarify your brand, streamline your efforts, and drive real results—whether you're looking for ongoing support or a focused engagement. -
Clarity at every step.
We start every engagement with a Discovery Call to align goals and expectations. From there, we tailor strategy and execution with purpose—so you always know what’s next and why it matters. -
A complete marketing partner.
We integrate our full marketing suite to build cohesive campaigns that connect your brand with the right audience—driving growth and lasting results.Learn more here.
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Expert guidance, tailored to your needs.
Whether it’s a focused one-time project or ongoing retainer support, our consulting delivers clear strategy and actionable insights to help your brand stay agile and ahead of the curve.Learn more about our consulting engagements here.
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Web design built for your brand’s story.
Custom Squarespace sites crafted to combine clean design with seamless functionality—helping you stand out and connect with your audience effortlessly.Discover our web design options.
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Clarity and creativity, combined.
From deep-dive audits to strategic branding tools like moodboards and brand guidelines, we provide insights and assets that sharpen your identity and elevate your marketing impact. -
Who we are, what drives us.
In Theory is a creative marketing agency focused on clarity, intentionality, and partnership. We help brands turn vision into action with purpose-driven strategies and hands-on execution.Learn more about us here.
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About Us
We bridge the gap between vision and outcome
In Theory is a full-service creative marketing agency grounded in the belief that clear strategy and focused execution drive better results.
We work with brands that prioritize intentional planning and sustained growth. Our process integrates strategic insight with creative direction to build marketing systems designed for lasting effectiveness.
We’re not consultants—we’re collaborators.
Providing hands-on support in brand development, marketing management, and execution, we tailor our approach to meet your needs. Whether through long-term partnerships or specific projects, our work is focused on advancing your brand with purpose.
Our approach centers on transparency and consistent progress because real success requires both strategic vision and purposeful consistency.
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Signature Services
Tailored marketing solutions—embedded by design
Signature Services
Our Signature Services offer fully customized, premium marketing solutions to select clients looking for high-touch collaboration.
These engagements are immersive, adaptable, and built to support long-term growth.
We embed within your team, get to know your business, and stay closely involved as things evolve.
This level of support is designed for brands that want a true partner — one that thinks long-term, works proactively, and brings both clarity and consistency to every move.
Our Signature Services are selective by design, so we take on a limited number of clients to ensure every engagement gets the attention it deserves. If our approach resonates with you, start the conversation with a Discovery Call.
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Our most comprehensive (and popular) service.
This retainer-based service provides access to our full suite of marketing solutions. Designed for brands seeking strategic leadership or hands-on support to fill critical gaps, we integrate seamlessly with your team to deliver targeted planning, ongoing campaign management, and measurable growth. -
Strategic guidance, when and where you need it. This consulting engagement is built for clarity. It’s a space to think out loud, refine ideas, and get expert perspective on what to do next — and why. We listen closely, ask the right questions, and offer sharp, actionable insight rooted in experience.
You leave with a focused roadmap, tailored recommendations, and the confidence to lead your marketing with intention, in-house.
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Custom Squarespace web design, tailored to your vision.
Every website we build is uniquely crafted to reflect your brand and business goals. From streamlined setups with full account and domain configuration to advanced designs featuring custom animations and refined code, our work adapts to your needs and ambitions.
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Select Services
Curated solutions for immediate impact
Explore our Select Services—a collection of targeted marketing solutions crafted to address specific needs. Each option is thoughtfully designed to deliver focused impact without the commitment of a long-term retainer.
Basic Squarespace Website + Setup
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Portfolio
Recent Projects + Impactful Outcomes
A curated selection of recent projects, outcomes, and brand evolutions we’ve helped shape. Since 2021, we’ve supported the launch of over 3,000 campaigns and contributed to more than $50 million in client revenue.
We respect the privacy and strategic discretion of the brands we partner with. Many opt to keep our work confidential through a clause included in our agreements, allowing us to protect proprietary insights and preserve the integrity of internal positioning.
As a result, much of our work is showcased through anonymized case studies. For those seeking deeper insight, we’re happy to facilitate a direct introduction to one of our long-term clients.
Partnership by design — purposeful partnership starts here
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Contact Us
In Theory is headquartered in St. Petersburg, Florida, serving clients worldwide.
If you’re interested in working together, the first step is a Discovery Call or Consultation. This initial conversation allows us to better understand your needs, evaluate fit, and recommend the most effective path forward.
To get started, book directly or email us at hi@intheorymarketing.com. All inquiries are reviewed with intention, and we respond within 2–3 business days.
WE BRIDGE THE GAP BETWEEN VISION AND EXECUTION
WE EMBED WITH BRANDS TO MOVE WORK FORWARD—WITH PURPOSE
We operate as an extension of your team, aligning on objectives and building trust quickly—so every output is intentional, informed, and built to last.
WE OFFER STRATEGIC BRAND GROWTH SERVICES THROUGH PERSONALIZED CONSULTATIONS, FRACTIONAL MARKETING LEADERSHIP, AND HANDS-ON EXECUTION.
WE’RE NOT JUST A SERVICE PROVIDER, WE’RE YOUR MARKETING PARTNER
SELECTIVE BY DESIGN, WE INVEST DEEPLY IN EVERY CLIENT RELATIONSHIP.
